

subscribers from the initiative. Netflix accounted for 7.3% of total TV viewing in February 2023, according to Nielsen. “This is a way of getting folks who watch and enjoy Netflix to also contribute to the future of content,” Ted Sarandos, the co-CEO of Netflix, told the Toronto Star on April 6.Ĭowen senior research analyst John Blackledge estimates that Netflix could pick up 2.1 million new U.S. Now it’s looking to squeeze a few more bucks out of freeloaders. But it has changed its tune as subscriber growth slowed amid growing competition and a return to pre-pandemic viewing habits. The popular streaming service used to encourage sharing Netflix credentials with friends and extended family.
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Standard plans cost $15.49 a month and premium plans cost $20 a month. The monthly fee is less expensive than the basic ad-free plan, which is $10 a month, but more than the ad-supported plan, which is $7 a month. “Your Netflix account is for you and the people you live with – your household,” Netflix said in an email to U.S. Only people who live under the same roof can share accounts, the streaming company says. So you have two options: transfer your friends and family members mooching off your account to a new membership or share your Netflix account for an additional $8 monthly fee. Just months after enforcing new restrictions in Canada, Spain, Portugal and New Zealand, Netflix is rolling out account-sharing limits in the U.S. The Netflix password-sharing crackdown has officially begun in the United States.
